Sunday, April 29, 2012

New York Times Tour

Today I am going to be taking a video tour of the New York Times recently opened building. The are a World ranked newspaper and they deserve a building to match. The building is quite large and archetypal. The lobby has three different entrance points and is has an atrium garden. The entire building is almost entirely transparent. the purpose of this is to break down the boundary between the restless world and the newsroom, creating and unspoken connection between the city and its paper. The newsroom and the cafeteria have a very very open floor plan connected by a series of steps.the newsroom is surrounded by buildings on both sides. The cafeteria was built to give the effect of a magic carpet that is flying across the city. The building also has  an amazing 360 panorama view of the entire city from the top, lobby, newsroom and cafeteria. This new building is beautifully constructed with much meaning hidden behind the architecture. It almost speaks to the public.

Saturday, April 21, 2012

Record Studio Tours

Hola,

Today in my Mass Communications class we are taking online virtual tours of digital recording studios and comparing them with the current music industry. There are 4 studios on the tour list, the first being Blue Jay Recording Studios located in Carlisle, Massachusetts. It is a high class, high tech recording studio designed to be tranquil and placed out of the way regular foot traffic. Blue Jay Recording Studios is a mix of simplistic and modern design and has a very large floor plan. They have recorded artists like Yo-Yo Ma, Areosmith and Billy Joel. The next on the list is Soho Studio in London. They are an average sized studio located in England and they cater to comfort and quality. They have recorded artists like Akon, Kiley Minogue, and Cinematic Orchestra.
The third on our list for tours is Radio Ready Studio in Virginia Beach, VA. They are located on the beach and have great equipment to work with. Although it is not exactly a high class studio it has recorded for artists like, the Wu-Tang Clan, Universal Studios, and Def Jam. Last but not least on our tour is Pachyderm Recording Studio located in the woods of Cannon falls, Minnesota. The studio has many amenities which include a guest house, a pool, a sauna, over 5000 sq. ft. 5 bedrooms and a recording studio that has multi purpose rooms. They have recorded every one from Nirvana to Mudvayne. I would assume that I learned many new things about the recording industry including that not many studios are located in popular venues. most are of the beaten path.

Hope you found this helpful,


Brooke

Friday, April 20, 2012

State of Media

Hello again everyone,

Today I want to talk about the state of the media, and the subjects main reporting website http://www.stateofthemedia.org/. This website details all the main mediums for media. Each link takes you to a basic case study for; Special reports, Newspapers, Online Media, Network TV, Cable TV, Local TV, Magazines, Audio, and different ethnic media. This website details a case by case basis on the state of the media as it is today. It also shows various statistics and data from the different media groups. This website helps determine where the media is today and were it may end up in the future. I liked this website a  lot because it lets you see the differentiation within the media subgroups. I  feel that no matter what medium,   media will always be a major influence. I for one and proud to be able to say I am an advertising major, because I  feel that media has a very bright future.Check out the website for yourself.

Leave comments......

Brooke

Tuesday, April 10, 2012

Ethical Decisions

Today in my Mass Communications class we are talking about ethical decisoin making and what all entails good ethics. On the website NewsU.org there is a self taught course titled Introduction to Ethical Decision Making. There are many subcatagories in the course and it may take the average user about 3 hours to complete it. Some of the subcatagories that I learned about were; Accuracy and fairness, Cnflicts of interest, Deception, Diversity, Online ethics, Photojournalism, Plagerism, Privacy, and Source/reporter relationship. One of the catagories that I found interesting and learned a lot about was online ethics, becuase almost every thing that I do in my day to day life is online. This section of the course states:

"Online journalists face many of the same ethical challenges that their brethren in newspapers, TV and radio struggle with. But there are ethical issues unique to the online world that confront everyone from traditional mainstream journalists who have moved online to the thousands of independent bloggers who practice various forms of journalism."

On this section there are three articles pertaining to online ethics; On the Ethics of Linking: Indianaplois Story, The Begginging of the End of the Ad Hoc Era, Helter Skelter No More: A Revolving GuideBook for Online Ethics. I personally enjoyed the last article which states the different precautions that you should take when conductiong activity on the internet. I believe that individuals should pay more attention that good ethics. I feel that in todays fast paced world sometimes people can forget to hold a standard of ethics while conducting business or social networkign online.

See you soon,

Brooke